USING THE LIFETIME VALUE OF A CUSTOMER CALCULATOR

Have you ever heard the expression, "the customers you have are cheaper to keep than to find new customers?"  Sometimes we take our current customers for granted, not on purpose mind you, but because we are always out there trying to drum up new business.

The Lifetime Value of a Customer Calculator can help you determine the current and future value of a customer and why maybe we should work hard to earn and keep that customer as one of our top priorities. 

Completing the calculator information is self-explanatory.  Determining the number of referrals may not be as easy.  Hopefully it brings to mind the importance of referrals from our satisfied customers.  Again, we sometimes forget to ask for referrals, a great source of new business.  And when you get a referral, don't forget to express your appreciation in some way.  It is the little things that count in a relationship whether it is in business or a personal one. 

If you find this calculator useful, please let us know.  We are trying to keep you, our customer, coming back to our website.  Contact us with any suggestions.  Thanks for using our calculator.  Credit for the creation of this calculator goes to an colleague of mine, Deiric McCann, the Profiles International Strategic Partner in Ireland.  Thanks, Deiric.

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